BAD RESOURCE CENTER
The B.A.D Resource Center is your go-to hub for tools, guides, and insider tips designed to help new and growing businesses build a strong foundation. From branding and marketing essentials to must-have links like EIN registration, Google Business setup, and more — we make the business side simpler.
Whether you’re just getting started or leveling up your brand, this space gives you the resources, direction, and confidence to move like a B.A.D boss.
GET FOUND ON GOOGLE
Google My Business (now called Google Business Profile) is a free tool that helps you manage how your business appears on Google Search and Maps. It allows you to showcase your products or services, share updates, collect reviews, and make it easy for customers to find and contact you.
How to Access:
Go to google.com/business and sign in with your Google account. From there, you can create or claim your business profile and start managing your online presence right away.
OBTAIN EIN FOR FREE
Not every business needs an Employer Identification Number (EIN), but most benefit from having one. An EIN is like a Social Security number for your business — it’s issued by the IRS and used to identify your business for tax purposes.
You must have an EIN if you:
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Hire employees
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Operate as a corporation or partnership
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File certain business taxes
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Open a business bank account under your business name
If you’re a sole proprietor with no employees, you can use your personal SSN — but getting an EIN is still recommended. It helps you separate personal and business finances, protect your identity, and look more professional.
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